The Swiss-Irish Aryzta AG bought Fornetti on 4th August 2015, which signifies a new chapter in the history of Hungary’s leading bakery company. After the agreement the new owner will aim to improve Fornetti and to build a Hungarian-rooted international company with an international reputation.
Beside leadership and management experiences the new CEO Sebastian Gooding has also significant experience in the operation of the bakery product market. The founder and former owner József Palásti will continue to help the company as external consultant and brand ambassador.
In Bulgaria Fornetti opens its first franchise shop in 2007. In 2011, the company began collaborating with large retail chains, and in parallel, launched cooperation with hotels. In 2012, it launched the program "Modern Times", meaning second generation logo and showcase as well as greater support to partners. Back at the start of the program "Modern Times" the points of sale generated 15-20% growth in sales which does not fall below 10% year on year. The third generation logo was launched in 2015 and continues to date.